If you have accomplished the arduous task of writing a book, you may not embrace the job of choosing what to put on your book's back cover. Maybe you think that a short biography, along with a few endorsements should suffice. Actually the material on the back cover can carry out its intended job, without the presence of a two or three line bio. It does pay to highlight any endorsements you have received from experts within the industry, or from recognized members of government or society. Still, you may not have on file an endorsement that can stir up the emotions in a potential reader. Yet you have little reason to hope that the reader of the rear covering piece will elect to look at the pages between the covers, if you fail to trigger that same person's emotions. With that fact in mind, you must consider what emotions might push a book lover to purchase the publication that bears your name. Maybe that potential reader feels challeng...
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