Tuesday, September 5, 2017

Your E-mail Signature: Choosing Courteous and Great Marketing

By Carolyn Howard-Johnson
Borrowed from Carolyn’s free #SharingwithWriters newsletter that has been helping
writers succeed since 2003.

In a public e-mail to her clients, someone near and dear to me (an expert) said most people look at the first two lines of an email. That’s it. They aren’t interested in fishing through pages of post-signature blather. People need to have ways to learn about you, not reasons to put up shields.” She advised three or four lines, tops. Boy, did that set me off. So, these people we send mail to are in such a hurry that they’d rather spend time looking up in dozens of places for the information that could just as easily have been in the contact’s e-mail signature?  Here’s my rant-er . . . rebuttal:


 My old friend, I so disagree with this. 

For one thing, there are no fast rules. Much depends on the genre an author writes in. Another depends on the author’s personality. But more than that, I view a signature as a courtesy. Put that word in caps! COURTESY!

There is nothing more annoying than getting an e-mail from someone who doesn't have proper contact information in it. And the trouble is, depending on what the recipient plans to do with the email, it is difficult for the sender to know exactly what will make the life of that contact easier. Will she need your website address? Will including your Twitter moniker help her in some way? Won't the repeated visual of your book cover to your contacts help your branding? And if your contact has seen your cover before, will it hurt her that much to see it again? Especially considering that old marketing advice based on research that people need to see something seven times before they act on it.
  
And don't you––as someone whose business it is to help authors--want your authors to sell as many books as possible and to get as much media attention as possible? In the PR world, the winner is the person who makes it easiest on the gatekeeper to do her job. It is a busy world. She doesn't need to be searching for information, especially information that could easily go into a signature.

To arbitrarily tell anyone how to sign their emails without any idea of the tone or purpose of the email seems very presumptuous to me.

I hope you will give your authors this alternative view. Many authors are already far too reluctant to get the word about their books out there. Telling them to arbitrarily limit information in their signatures may encourage their reluctance to do right by their books—and their own careers.

Hugs, [Yes, hugs. Even rants are mostly designed to help rather than make enemies!]
CHJ

-----
Carolyn Howard-Johnson is a former journalist, retailer, and marketer who started publishing how-to books for writers for the classes she taught for UCLA Extension’s renowned Writers’ Program. Members of the California Legislature named her Woman of the Year in Arts and Entertainment. Learn more about her how-to books and her creative writing at http://howtodoitfrugally.com  Learn more about book promotion (and avoiding being the reluctant book promoter!) in her The Frugal Book Promoter and the rest of the multi-award-winning HowToDoItFrugally Series of books for writers at http://bit.ly/FrugalBookPromo. Subscribe to her #SharingwithWriters newsletter at http://howtodoitfrugally.com where you’ll find a great free Writers’ Resource section, too. The newsletter subscription form is at the top right of almost every page.














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Tuesday, August 29, 2017

Realtors: A bullet-proof strategy to compete with Zillow



"Long long time ago dinosaurs roamed the earth. A comet hit and the dinosaurs were gone. We have a new comet approaching the Real Estate industry. This comet is technology and if you believe that it will miss you, as the dinosaur,  your business will perish.  If you want to survive over the next decade, stay ahead of technology and your competition than...THIS BOOK IS AN EYE-OPENING MUST READ!"

Rafal Dyrda, The Board of Directors Condominium Institute (ICN)


3 TRENDS Every Realtor MUST Know         to Compete with ZILLOW


Are you aware that ZILLOW and DISCOUNT BROKERAGES will continue to compete with you on prices?

Do you realize they'll keep cutting their commission to almost nothing just to SNEAK AWAY a client and your farm market?

This book will guide you how to leverage 3 TRENDS, convert higher quality LEADS and DOUBLE your income... without doubling the amount of time that you work.

CLICK TO OWN YOUR COPY NOW
PO Box 1223, Conifer, CO 80433

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Thursday, August 24, 2017

Vote For My Blog

Hello, friends. I would love for you to vote for my blog so it will attract more visitors and give me a better rank on BlogTopList. If you want to get your blog in the directory, go to BlogTopList
I appreciate your votes.

Linda

Tuesday, August 22, 2017

Your Characters Speak Your Language by Mary Deal




One of the most difficult accomplishments in writing is to get a certain character’s dialect and accent correct.
When you include foreign characters in your story, it’s imperative that your reader know they have an accent relative to the country or locale from which they hail.
Be attentive to these nuances or all your characters will sound like you. An author who is not a linguist or grammarian may have a certain limited capability at using the English language. Without expanding your knowledge or simply using a Thesaurus, you will find yourself repeating the same words and phrases over and over.
Let’s take the example of a foreign accent. Your character’s manner of speech will be greatly affected by the way you describe that person and the nuances of the country of their birth. Say you’ve set up your character as being from France. Maybe he dresses in fine French clothes, is real dapper and has European table manners. Beyond that, have him use French phrases like mon cherie in the course of his dialogue.
Foreign phrases you attach to your character should be fairly well known to the general public. These phrases both immediately give the reader the character’s flavor of speech; it also lets the reader skim smoothly over the foreign phrase by imagining an accent, and stay in the story.
Including a phrase that not too many people have heard makes the reader pause to try to understand. That is something you do not want to happen.
When writing in English, the author must still assure that all characters have their own manner of speaking.
A cowboy has a laid-back southern drawl, as in “I ain’t into office work,  ma’am. I ride horses.” Can you hear him speak?
The African man who made it to the Olympics has an Nigerian accent that no one understands. Yet, when he’s marching with all the other athletes, carrying his country’s flag and yells his country’s motto while pumping a fist into the air, we know exactly what he means.
The Latino from south of the border speaks broken English interspersed with his home area colloquialisms and politely calls women Senora or Senorita.
These are but a few examples of unique characters who must sound different. Each would be enhanced by the way the author introduces them into the story.
The cowboy always wears boots, even with a tuxedo.
The African man plays his drums because he misses home, but doesn’t want to miss a chance at the Olympics either.
The Latino does his own cooking because he can’t get real authentic south-of-the-border cooking at a restaurant.
When you develop your characters well, many times, even their simplest conversations will appear to the reader as being spoken with some sort of accent or brogue.
Never overlook that once you set up the special characters that people your story, their dialogue must follow suit. You must set your characters apart, not only in mannerisms and such, but in their dialogues. Otherwise all your characters will sound like you, the author, and will speak the same language as you.




LINK TO AMAZON AUTHOR PAGE

           LINK TO SMASHWORDS AUTHOR PAGE


Author, Painter, Photographer
Eric Hoffer Book Award Winner
National Indie Excellence Book Awards Finalist (past)
Pushcart Prize Nominee
Global eBook Awards Nominee
2014 National Indie Excellence Book Awards Finalist
Global eBook Awards Bronze
Global eBook Awards Silver
Art Gallery: http://www.MaryDealFineArt.com
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Monday, August 14, 2017

Author Intrusion by Mary Deal




Author intrusion is something I saw a bit of in new writers’ manuscripts when I did a lot of editing.

A story is usually told through the mind of one or more characters. It’s known as the story’s point of view (POV). (Also see the article Choosing a Point of View above in The Parts) The reader is only allowed to know what the point of view character perceives and experiences internally.

Here’s a correct sentence written through a character’s mind, told in 3rd Person POV:

~ Sara watched with nerves on edge, unsure of what she was seeing.

Now told using author intrusion:

~ If we look at Sara, we see that she is hesitant about getting involved.

In the 3rd Person POV, we are in Sara’s mind experiencing hesitation with her.
In the author intrusion example, the author stopped the story to speak directly to the reader, telling the reader what Sara experiences, instead of letting the reader be Sara.
In the past, many stories were told in this manner. The author seemed to speak directly to the reader, or as if the writer were addressing a group of people. This method of storytelling has become passé. Readers want to become their favorite characters and experience with them and not simply be told by a narrator.
Author intrusion is easily avoided if the writer stays in the mind of the point of view character. The character will not stop the story to speak to the readers.


Author Mary Deal

  LINK TO AMAZON AUTHOR PAGE

           LINK TO SMASHWORDS AUTHOR PAGE

Author, Painter, Photographer
Eric Hoffer Book Award Winner
National Indie Excellence Book Awards Finalist (past)
Pushcart Prize Nominee
Global eBook Awards Nominee
2014 National Indie Excellence Book Awards Finalist
Global eBook Awards Bronze
Global eBook Awards Silver
Art Gallery: http://www.MaryDealFineArt.com
Gift Gallery: zazzle.com/IslandImageGallery*













Friday, August 11, 2017

Hotter and better than 50 Shades - compares with Eat, Pray, Love

Read more.

http://clicks.aweber.com/y/ct/?l=K9JzQ&m=3lkQBd.20.iD2si&b=nnyBz8zbdkiYY1whj5KtCg

Bozena Kloda-Urbanski: "Absolutely enthralling! It's one of those books that as soon you start reading you can't put away until you are done! I loved how realistically the characters were painted through their language and emotions. The tone is conversational, it immediately draws you in into the plot. The story is one of those too familiar these days in many marriages, until the twist, which takes it to a completely new level! And that's when you really get 'sucked in' until you read the very last word. I can see this book easily turned into a suspenseful movie!"

Dr. Alexandra Rose has everything a woman could want. She’s the wife of a renowned cardiologist, the mother of three adorable sons, and a successful chiropractor. But on their twentieth anniversary, her husband shocks her with his affair. Her life spins out of control, and she faces the other side of marriage where dreams implode and people are not who they seem.

Alexandra wants custody of her children, but so does her husband, and he’ll stop at nothing. Thrust into a nightmare spawned by chilling deception, a custody battle erupts that’s so poisonous it threatens to become murderous.

In this stay-up-all-night portrait of a contemporary family, Alexandra’s bittersweet journey of love, loss, and sexuality leads her to a miraculous discovery of self and power. Sex Happens explores the very essence of all we value as womenâ€"marriage, motherhood, sexâ€"and what we’ll do for each.

Click Here! [http://clicks.aweber.com/y/ct/?l=K9JzQ&m=3lkQBd.20.iD2si&b=tQDwcKIsOaVCkZECNjl9Yg]

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Save 25% or more on any in-store purchase

Valid through 08/16/2017
Denise Cassino
Book Marketing Specialist
303 838 3399
PO Box 1223, Conifer, CO 80433

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?LEwMTAysnLSsLOxsHJxsTLRGtMxsnKysjJwM



Bozena Kloda-Urbanski: "Absolutely enthralling! It's one of those books that as soon you start reading you can't put away until you are done! I loved how realistically the characters were painted through their language and emotions. The tone is conversational, it immediately draws you in into the plot. The story is one of those too familiar these days in many marriages, until the twist, which takes it to a completely new level! And that's when you really get 'sucked in' until you read the very last word. I can see this book easily turned into a suspenseful movie!"
Dr. Alexandra Rose has everything a woman could want. She's the wife of a renowned cardiologist, the mother of three adorable sons, and a successful chiropractor. But on their twentieth anniversary, her husband shocks her with his affair. Her life spins out of control, and she faces the other side of marriage where dreams implode and people are not who they seem.

Alexandra wants custody of her children, but so does her husband, and he'll stop at nothing. Thrust into a nightmare spawned by chilling deception, a custody battle erupts that's so poisonous it threatens to become murderous.

In this stay-up-all-night portrait of a contemporary family, Alexandra's bittersweet journey of love, loss, and sexuality leads her to a miraculous discovery of self and power. Sex Happens explores the very essence of all we value as women—marriage, motherhood, sex—and what we'll do for each.

Save 25% or more on any in-store purchase

Valid through 08/16/2017


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Wednesday, August 2, 2017

A Whale of a Tale

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An unexpected encounter leads a girl to follow her instincts; taking her on an astonishing journey into uncharted territory full of turbulence, grace and spirit. Rich in vivid images Severson captures the private lives of the Maui resident's we visitors rarely meet. An inspiring story for anyone who doubts themselves when following their dream. ~Judi Pine Sellers, Management Consultant:

Hawaii, in the mid-twentieth century, where the turquoise ocean, emerald green landscape and miles of sandy beaches lure you into a native woman's world. Lissa's unexpected meeting with a baby humpback whale begins a tale of unlikely friendship, commitment, and love, shining through years of life on an ever-growing island paradise. Lurking in the prosperity of growth, however, is danger, drama, and threats to the animal population. Lissa must deal with all of it in her quiet quest to take care of her whale friend, Henri.

This novel will transport you to the lush warm island of Maui, and beckon you to swim with the whales while living life in paradise. The story spans several decades, unfolding with Lissa and Henri's youthful naivete, and following them as they grow into the wisdom of their middle years.

Henri and Lissa are constants for each other as they follow their personal, sometimes arduous journeys. Their secret, unique, inter-species relationship will face challenges survival will be at risk. Lissa will learn to listen to her intuition,overcome obstacles and take inspired action while following her own path to empowerment as she strives to save his kind and his home. Can one person make a difference?

Click Here! [http://clicks.aweber.com/y/ct/?l=K9JzQ&m=3ZY2nc._ckiD2si&b=D.QsCOmzfae7ekNKYcbzUQ]
Denise Cassino
Book Marketing Specialist
303 838 3399
PO Box 1223, Conifer, CO 80433

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?LEwMTAysnLSsLOxsHJxsTLRGtMxsHCwcTKzs


Read more.
An unexpected encounter leads a girl to follow her instincts; taking her on an astonishing journey into uncharted territory full of turbulence, grace and spirit. Rich in vivid images Severson captures the private lives of the Maui resident's we visitors rarely meet. An inspiring story for anyone who doubts themselves when following their dream. ~Judi Pine Sellers, Management Consultant:  
Hawaii, in the mid-twentieth century, where the turquoise ocean, emerald green landscape and miles of sandy beaches lure you into a native woman's world. Lissa's unexpected meeting with a baby humpback whale begins a tale of unlikely friendship, commitment, and love, shining through years of life on an ever-growing island paradise. Lurking in the prosperity of growth, however, is danger, drama, and threats to the animal population. Lissa must deal with all of it in her quiet quest to take care of her whale friend, Henri.

This novel will transport you to the lush warm island of Maui, and beckon you to swim with the whales while living life in paradise. The story spans several decades, unfolding with Lissa and Henri's youthful naivete, and following them as they grow into the wisdom of their middle years. 

Henri and Lissa are constants for each other as they follow their personal, sometimes arduous journeys. Their secret, unique, inter-species relationship will face challenges survival will be at risk. Lissa will learn to listen to her intuition,overcome obstacles and take inspired action while following her own path to empowerment as she strives to save his kind and his home.  Can one person make a difference?
PO Box 1223, Conifer, CO 80433

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