Recall a time when you felt sad about reaching the end of a book. You wanted to stay longer in the world inhabited by the book’s characters. In other words, you had experienced positive feelings while reading that particular publication. When a reader experiences such positive feelings, that same person has acquired something of real value from what he or she has read. The delivery of positive feelings represents one of five basic ways by which an author can offer something of real value to readers. A blog can be used to offer readers a taste of the valuable nature of an author’s work. A blog might also be used to demonstrate a book’s possession of other characteristics that would seem valuable in a reader’s mind. For instance, an author’s recollections might trigger pleasant memories in the mind of the reader. Hence, recollections that mirror those in a book can demonstrate the value of the volume that contains those same recollections. In that way, a recollection on a blog can...