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Showing posts from October, 2011

The Frugal Book Promoter by Carolyn Howard-Johnson

Dear Friends,

I just found out that Carolyn Howard-Johnson's book, The Frugal Book Promoter is out in an updated and revised edition! Now it's got even more cutting edge tools, techniques and information to help you promote your books without breaking the bank! She's just releasing it and when you buy it, you'll also get more than a dozen great bonuses!

Here's what one author said, "Today's technology, social networking and marketing techniques are covered. Updated web resources abound. Advice in sync with today's Internet are incorporated:

* Blogging tips and pitfalls
* Obtaining reviews and avoiding scams
* Finding places to pitch your book
* Using the eBook explosion to promote sales
* Using Google alerts to full advantage
* Staying on top of current trends in the publishing industry
* Writing quality query, media release letters and scripts for telephone pitches
* Putting together power point and author talk presentations


The Frugal Book Promoter by Carolyn Howard-Johnson

The second edition of The Frugal Book Promoter is an updated version of the multi award-winning first edition. It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.

When you buy th…


Linda Barnett-Johnson


Most of you know me as one of the editors of Long Story Short, the ezine for writers. That's only part of what I do with and for writers. I also edit/proofread fiction and non-fiction; I promote books by helping authors as a virtual assistant arranging blog tours, radio interviews, social networking and just about anything you may need to promote your book. AND I CREATE BOOK TRAILERS!

Research shows that the more visual the input becomes, the more likely it is to be recognized and recalled. The phenomenon is so pervasive, it has been given its own name: the pictorial superiority effect, or PSE.

Here's a video I did for author Cal Orey's new book, The Healing Powers of Honey -

Not to be outdone by YouTube, most of the major search engines now allow uploading videos directly into their system. AOL, Yahoo and Google are only three of which have video sites. Most of the hugely popular social media networks such as MySpace, Facebook …