Linda Barnett-Johnson WHY HAVE A BOOK TRAILER? Most of you know me as one of the editors of Long Story Short, the ezine for writers. That's only part of what I do with and for writers. I also edit/proofread fiction and non-fiction; I promote books by helping authors as a virtual assistant arranging blog tours, radio interviews, social networking and just about anything you may need to promote your book. AND I CREATE BOOK TRAILERS! Research shows that the more visual the input becomes, the more likely it is to be recognized and recalled. The phenomenon is so pervasive, it has been given its own name: the pictorial superiority effect, or PSE. Here's a video I did for author Cal Orey's new book, The Healing Powers of Honey - Not to be outdone by YouTube, most of the major search engines now allow uploading videos directly into their system. AOL, Yahoo and Google are only three of which have video sites. Most of the hugely popular social media networks such as MySpace, Facebo