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Generic Logos - How To Spot And Avoid Them

We have seen logo designs and feel like we have seen them before, or they do not seem too unique. It is where you have probably come across a generic logo design that is not doing much for your brand. Your logo design is often the first interaction that potential customers have with your brand that is why it is important for your logo design be effective. A logo design is much more than just an image or a text which states that it has to be original and creative. For a brand that wants to attract customers and stand out from the competition must have a compelling and attractive logo design that can deliver the right message to the audience. Logo designers know and value the importance of professional logo design to any business either it is large, small or just a startup. It represents the company, it tells their story and symbolizes their brand identity to the world. No matter how good your products or services are, if your logo design is poor, you are...
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MARGARET FIELAND INTERVIEW (guest blogger)

When did you first know you were destined to be a writer? LOL, I never realized I was destined to be a writer -- I fell into it. I'd written poetry for years, collecting it in notebooks stacked in my attic when I wrote one I wanted to keep. This led me to several online sites and ultimately to discovering the Muse Online Writers Conference where I hooked up with Linda Barnett Johnson and joined her writers forums. She required everyone to write both fiction and poetry, so, with much trepidation, I started writing fiction. Then I got hooked on it, wrote a chapter book, took the ICL course and actually learned how to write it. Then in 2010, I was seized by a desire to write a sci fi novel, so I spent six weeks or so on world building, mostly, with a bit of plotting thrown in for good measure. Who would you cite as your influences? I'm a way-back sci-fi fan, and Robert A. Heinlein influenced me heavily. I took a lot away from his writing, notably the value of surpris...
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Those S and ES Endings by Mary Deal

These endings have always troubled me until I finally decided to get it right. Compare the versions and pick out the correct usages in this name ending with the letter s . The Joneses came for dinner. The Jones’s came for dinner. The Jones came for dinner. John Joneses car stalled. John Jones car stalled. John Jones’s car stalled. That Jones’s girl. That Joneses girl. That Jones girl. The correct sentences are: The Joneses came for dinner. John Jones’s car stalled. That Jones girl. Some tips: When a name ends with an s, and when speaking of the family as a group, add es , as in Joneses. When speaking about something John Jones owned, it is his property and, therefore, an apostrophe and s shows ownership, as in Jones’s . When speaking about a person in the singular, use only the name Jones. However, when speaking about a group of girls all named Jones, you would write that sentence: The Jones girls . Notice that the name stays...
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