program, and others who hire me to improve their writing, is that they're
afraid to write like they talk.
They never use one-word sentences.
They try to sound important when they write. So they use long words in long sentences that make up long paragraphs.
They remove all slang from their writing so it's clean and pure. And
Business coach Michael Angier agrees.
"Too many times, I see people who are good verbal communicators try to put
on a different air in their writing," he says. "It doesn't work. It's much
better to be conversational."
Writing like you talk is one of 13 tips Michael offers for writing clearly
and convincingly. It was one of the lead articles in an issue of
Joan Stewart's free subscription newsletter, The Publicity Hound.
When authors keep in mind that their readers probably spent many years reading staid textbooks and prefer to learn what they need quickly, they'll find that their readers bond to them. To matter the genre or kind of copy, connection is an important word to consider. Think loyalty. Think bonding. It isn't more important, but think retention, too!
Web site: http://HowToDoItFrugally.com