Wednesday, October 5, 2011

The Frugal Book Promoter by Carolyn Howard-Johnson

Dear Friends,

I just found out that Carolyn Howard-Johnson's book, The Frugal Book Promoter is out in an updated and revised edition! Now it's got even more cutting edge tools, techniques and information to help you promote your books without breaking the bank! She's just releasing it and when you buy it, you'll also get more than a dozen great bonuses! http://bit.ly/qHi6DZ

Here's what one author said, "Today's technology, social networking and marketing techniques are covered. Updated web resources abound. Advice in sync with today's Internet are incorporated:

* Blogging tips and pitfalls
* Obtaining reviews and avoiding scams
* Finding places to pitch your book
* Using the eBook explosion to promote sales
* Using Google alerts to full advantage
* Staying on top of current trends in the publishing industry
* Writing quality query, media release letters and scripts for telephone pitches
* Putting together power point and author talk presentations

Don't have deep pockets to pay a pricey publicist? Do you want your book to get maximum exposure? This book is a game-changer and the best investment in your book's future you can make. Carolyn Howard Johnson is an author who understands authors and generously shares her savvy about marketing. Highly recommended." http://bit.ly/qHi6DZ

Carolyn is an instructor for UCLA Extension Writers' Program. Her award winning stories and poems have appeared in anthologies like: Pass/Fail, and in journals like Pear Noir, Front Range, The Pedestal Magazine and many more. She was given the Woman of the Year in Arts and Entertainment Award by California Legislature members and she has published numerous award-winning, highly-acclaimed books.


THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON'T became an instant best seller as an e-book on ebookad and the paperback opened to rave reviews on Amazon. It is now the first in a the How To Do It Frugally series. THE FRUGAL EDITOR: PUT YOUR BEST BOOK FORWARD TO AVOID HUMILIATION AND ENSURE SUCCESS is the next. She then published a little book to go with it on word trippers and other gremlins lying in wait to trip you up. It is GREAT LITTLE LAST-MINUTE EDITING TIPS. http://bit.ly/qHi6DZ

If you're like most authors, short on money but desperately wanting to get the word on on your book, don't miss this!

Your friend,

Linda Barnett-Johnson
Editor/Virtual Assistant/Producer of Book Trailers
Launches are the best event for books. Learn why in the new Frugal Book Promoter http://bit.ly/qHi6DZÿ

The Frugal Book Promoter by Carolyn Howard-Johnson

The second edition of The Frugal Book Promoter is an updated version of the multi award-winning first edition. It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.

When you buy the book today, you'll receive more than a dozen great bonuses for writers. The Frugal Book Promoter

Tuesday, October 4, 2011

WHY HAVE A BOOK TRAILER?

Linda Barnett-Johnson

WHY HAVE A BOOK TRAILER?

Most of you know me as one of the editors of Long Story Short, the ezine for writers. That's only part of what I do with and for writers. I also edit/proofread fiction and non-fiction; I promote books by helping authors as a virtual assistant arranging blog tours, radio interviews, social networking and just about anything you may need to promote your book. AND I CREATE BOOK TRAILERS!

Research shows that the more visual the input becomes, the more likely it is to be recognized and recalled. The phenomenon is so pervasive, it has been given its own name: the pictorial superiority effect, or PSE.

Here's a video I did for author Cal Orey's new book, The Healing Powers of Honey -

Not to be outdone by YouTube, most of the major search engines now allow uploading videos directly into their system. AOL, Yahoo and Google are only three of which have video sites. Most of the hugely popular social media networks such as MySpace, Facebook and even Twitter have a feature that lets you upload videos to their sites. By submitting the videos to other social bookmarking sites such a Digg or Stumbleupon, the videos reach another vast audience in a way the written word could never do. Get in on the video marketing boom and you'll increase your book sales with the use of a brand new tool!

Remember, the success of your book is highly dependent upon your ability to market. A popular way to reach your chosen audience is to have a book trailer.

Here's a fun Halloween video I created - you horror writers could use one of these!

SPECIAL OFFER!

For the month of October, I am offering you a discount of 20% on trailers over one minute in length. Not only will I give your trailer that "awesome" factor, but I will add original instrumental music for that special touch. Whether the genre is: action, adventure, crime, detective, fantasy, horror, mystery, romance, science fiction, western, inspirational, self-help, memoir, thriller, Christian or poetry, I can deliver what you need. Please contact me by email or visit my website
www.lindabarnett-johnson.com. I look forward to working with you.

TESTIMONIALS

"Linda Barnett-Johnson is a terrific virtual assistant. She is an expert in networking amongst many other competencies. Diligent, friendly, on time and resourceful. I am so happy that our paths crossed and I am able to utilize her services.

~Dr. Barbara Becker Holstein,
Positive Psychologist and
Author of The Truth (I'm a girl, I'm smart and I know everything)


"I have been in partnership with Linda Barnett-Johnson for more than 8 years (though we've never met!) She is without a doubt the most reliable, steadfast, dutiful person I have ever known. She never lets you down and is a joy to work with. She has a vast business background which serves her very well in all endeavors. Her Internet marketing skills are excellent, she has a keen editor's eye and her proofreading is beyond compare! Do I think she is terrific? You bet!"

~Denise Cassino
Senior Editor, Long Story Short
JV Marketing Specialist

BOOK TRAILERS

30 SECOND
BOOK TRAILER

INCLUDES :

3 SLIDES OR VIDEOS
BOOK COVER
ORIGINAL MUSIC.

AUTHOR PROVIDES TEXT/COPY
$159


Video: Books for Education


45 - 90 SECOND BOOK TRAILER

INCLUDES

UP TO 10 IMAGES,
BOOK COVER,
PHOTO OF AUTHOR
ORIGINAL MUSIC


COLLABORATION ON TEXT/COPY
$259

Sample Video: Halloween Story by Linda Barnett-Johnson


2-MINUTE BOOK TRAILER

INCLUDES:

UP TO 20 IMAGES
BOOK COVER
AUTHOR PHOTO/BIO
TEXT CONSULTING
ORIGINAL MUSIC

COLLABORATION ON TEXT/COPY
$349

Sample Video: The Healing Powers of Honey by Cal Orey

EDITING/PROOFREADING

(books) Determined after project review. Rewriting of Book(s) will be the same per page agreement

Short Stories - $3.00 per page $10.00 minimum per story.

Rewriting of $3.00 per page

Copywriting for websites, newsletters, business letters, etc. - NO AD COPY - priced on a per project basis

Document design and layout - no Spreadsheets - priced on a per project basis


Contact me at writingfriend@yahoo.com

Thank you,

Linda